---
title: Zes tips om helder en bondig te schrijven
description: Een goede tekst pakt je en neemt je mee. Dat kan in de vorm van een verhaal, maar ook als een wervende tekst binnen marketing. Mensen willen verleid worden. Schrijf daarom teksten waarbij de boodschap helder is en de aandacht van de lezer wordt vastgehouden.
image: https://makemarketingmagic.com/hubfs/website-2026/blog/Zes-tips-om-helder-en-bondig-te-schrijven.jpg
---

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![<span id=](https://makemarketingmagic.com/hubfs/website-2026/blog/Zes-tips-om-helder-en-bondig-te-schrijven.jpg)Zes tips om helder en bondig te schrijven" width="1800" height="1200" decoding="async" fetchpriority="high" />

Blog

# Zes tips om helder en bondig te schrijven

Door Make Marketing Magic op Jun 16, 2014, 11:33:15 AM.

Een goede tekst pakt je en neemt je mee. Dat kan in de vorm van een verhaal, maar ook als een wervende tekst binnen marketing. Mensen willen verleid worden. Schrijf daarom teksten waarbij de boodschap helder is en de aandacht van de lezer wordt vastgehouden.

## TIPS

Zes tips om bondig en scherp te schrijven:

• Durf duidelijk te zijn. Gebruik alleen woorden die relevant zijn;  
• Vermijd opvulwoorden zoals ‘even’, ‘dus’, ‘ook’;  
• Houd zinnen compact en gebruik niet teveel komma’s en bijzinnen;  
• Vermijd passieve werkwoorden. Liever ‘we nodigen u graag uit’ in plaats van ‘we zouden u graag uitnodigen’.  
En: ‘we sturen u het pakket toe’ in plaats van ‘Het pakket wordt door ons opgestuurd’;  
• Wees concreet: vermijd langdradige en wollige vergelijkingen en generalisaties;  
• Lees je teksten hardop om te horen of ze goed lopen en duidelijk zijn;

Vond je dit interessant? Deel het binnen je netwerk!

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- [HomeKijk of je bij ons past](https://makemarketingmagic.com)
- [WerkwijzeHoe we werken](https://makemarketingmagic.com/werkwijze)
- In de praktijkVoorbeelden van plannen inclusief prijzen 
    - [Awareness](https://makemarketingmagic.com/awareness)
    - [Awareness + Consideration](https://makemarketingmagic.com/awareness-consideration)
    - [Awareness + Consideration + Decision](https://makemarketingmagic.com/awareness-consideration-decision)
    - [HubSpot](https://makemarketingmagic.com/hubspot)
- [KlantverhalenLees wat klanten van ons vinden](https://makemarketingmagic.com/cases)
- Over onsDit is ons verhaal 
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    - [Werken bij MMM](https://makemarketingmagic.com/werken-bij-make-marketing-magic)
- [EventsKom naar onze masterclass](https://makemarketingmagic.com/events)
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