Awareness, Consideration & Decision

Awareness, Consideration & Decision in the Real World

Sounds complex and abstract? We understand. You want to know what we'll do for you. And: at what price. We've created some real world examples of what our collaboration can look like. Find the plan below!

It's a relief to be truly understood as an entrepreneur. MMM puts themselves in your shoes and considers short-term and long-term success. That way of thinking and acting really makes them unique.

Onno Rompa
Funk-e

Make Marketing Magic's approach was an eye-opener. And their online advertising method was staggeringly successful. The result: 124 e-book downloads and 31 demo requests!

Robert Pronk
Ultimo

From startup to 60 people in 3 years: Make Marketing Magic has brought us growth at different levels — when it comes to online visibility, reach, engagement, and leads. And if that happens, things go fast.

Barend Goes
iwell

The LinkedIn lead campaign Make Marketing Magic created for us resulted in 40 warm leads — and as a company, we were still in the startup phase. We got off to a flying start.

Bas Agbeko
The Growth Lab

Together with Make Marketing Magic, we devised a creative and innovative idea. The result? A campaign in which online and offline reinforce each other, relevant leads, and 2.5% conversion.

Niels Dusault
2source4

Roadmap's success is MMM's success, too. Your super awesome and cool company often crosses my mind. Roadmap has been sold and fully integrated into Emburse now, thanks in part to you.

Markus Emmer
Roadmap

With the Google Ads campaign MMM set up and managed for us, we made a million in revenue in one year. This collaboration has been incredibly successful for us!

Oscar Rijneveld
Concept2

MMM’s team works differently than all other marketing partners I know. It's always about results; about leads, conversion, revenue. They feel like an extension of our own organization.

Michiel de Kruijf
Appalti

We have been a client for years because of the smooth collaboration. Together, we are building DKVA's branding and authority. Our revenue shows us that it's working.

Charlotte Koopman
De Koning Vergouwen Advocaten

We know a lot about B2C, but we have no knowledge of B2B. That's why we chose to work with MMM. They created a plan based on our objective, and the first 80 leads are in. Now, they're going to help us convert them.

Marcel Houtman
Psyned

Awareness, Consideration & Decision

Usually, when people set out to look for a product or service, they revert to a list of companies they've had their eye on for a while. 80%* of people make a decision based on that list. So, you want to be on it! But that won't happen automatically or overnight. If you want people to pick you, they should know you exist, and you need to demonstrate thought leadership. How? Share relevant knowledge and opinions with your target audience and inspire them. If you do this structurally, you will be on that list: awareness. It's not a quick win, but it results in long-term success.

In the meantime, your sales team should have a packed schedule. With our decision campaigns, we seek out those people in the market who are actively looking for solutions today and who are ready to make a decision. For they are the ones you'll definitely want to talk to. They do constitute a quick win.

And in between, there's consideration. To grow as a business, you need a sustainable, filled marketing and sales funnel. There are people who know who you are but are not yet ready to become customers. You'll want to entice them now with relevant information that helps them make a decision. Together, we create a suitable offer, so your sales team can convert these prospects into customers. Examples include a checklist, a white paper, or a quick scan in exchange for data.

Interesting to:

  • Companies that have a sales team but want to move faster — now
  • Companies that want to be listed in their target audience's top 5
  • Companies looking to fill their pipeline in the long term and in the short term

What we'll do

  • Reach people in three circles: those who you know, those who you know indirectly, and those who you don't yet know.
  • Relevant content: we create relevant content for your target audience. Examples include blog posts, social posts, and infographics.
  • Lead generation with an offer at the consideration stage.
  • Lead generation with an offer at the decision stage.

What does it cost?

  • Starting from €4000 management fee per month
  • Starting from €900 media budget per month
  • Average MQL price: €50 — €150
  • Average SQL price: €500 — €700

A bespoke strategy for your objective

Each company is unique, each objective is unique, each story is unique. That's why we tailor our stategy to your needs. Interested in finding out how that works out for you? Let's talk!

Book a meeting
Blunt advice

Want to know which opportunities you're missing online? We'll do a free Online Presence Assessment for you.

What we will do for you:

  • In-depth analysis of your B2B website
  • Technical analysis on more than 100 data points
  • Comparison with your industry's benchmarks
  • A customized report
  • 45-minute call with one of our experts

What can you achieve with this?

  • Optimize your website for your target audience
  • Refine your online proposition
  • Start working with the right content
  • Improve your website's conversion rate
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